575.258.9922 or 575.396.0499 sales@mtdradio.com


Annual EEO Public File Report Form


MTD Radio

Annual EEO Public File Report

June 1, 2013 – May 31, 2014



The purpose of this EEO Public File Report (“Report”) is to comply with Section 73.2080(c)(6)

of the FCC’s 2002 EEO Rule. This Report has been prepared on behalf of the Station Employment Unit that is comprised of the following stations: KRUI, KIDX, KNMB, KWMW and KTUM, and has been placed in the public inspection files of these stations and posted on the appropriate websites.

The information contained in this Report covers the time period beginning June 1, 2013 to and including May 31, 2014 (the “Applicable Period”).

The FCC’s 2002 EEO Rules require that this Report contain the following information:


  1. A list of all full-time vacancies filled by the Station(s) comprising the Station Employment Unit during the Applicable Period;
  2. For each such vacancy, the recruitment source(s) utilized to fill the vacancy (including, if applicable, organizations entitled to notification pursuant to Section 73.2080(c)(1)(ii) of the new EEO Rule, which should be separately identified), identified by name, address, contact person, and telephone number.
  3. The recruitment source that referred the hiree for each full-time vacancy during the Applicable Period;
  4. Data reflecting the total number of person interviewed for full-time vacancies during the Applicable Period and the total number of interviewees referred by each recruitment source utilized in connection with such vacancies; and
  5. A list and brief description of the initiatives undertaken pursuant to Section 73.2080(c)(2) of the FCC rules. Appendices 1, 2, and 3, which follow, have been designed, in the aggregate, to provide the required information. Please note that the numbers listed on Appendix 2 under the column entitled “Full-time Positions for Which This Source Was Utilized” refer to the number of the full-time jobs listed on Appendix 1.


For purposes of this Report, a vacancy was deemed “filled” not when the offer was extended but when the hiree accepted the job offer. A person was deemed “interviewed” whether he or she was interviewed in person, over the phone or by e-mail.


Appendix 1


Annual EEO Public File Report

Covering the period from June 1, 2013 to May 31, 2014

Stations Comprising Station Employment Unit: KRUI, KIDX, KNMB, KWMW, KTUM


Section 1: Vacancy Information


Job Title                                  Recruitment source of hiree                Total Number of Interviews

From all sources

A         Traffic Coordinator     Newspaper                                                      5

B         Traffic Coordinator     Newspaper                                                      3

C         Account Manager       Radio ads                                                        1


Total Number of Persons Interviewed during the Applicable Period: 9



Appendix 2


Annual EEO Public File Report

Covering the period from June 1, 2013 to May 31, 2014

Stations Comprising Station Employment Unit: KRUI, KIDX, KNMB, KWMW, KTUM


Section 2: Recruitment Source Information


MTD Media contacts the following organizations whenever it seeks to hire new, full-time employees. In addition it notifies all current employees of any new, full-time job openings for which they may want to apply. Organizations can request to be added to this notification list by contacting Sandi Aguilar at 575-258-9922 or by email at sandi@mtdradio.com. MTD Media is an Equal Opportunity Employer and encourages women and minorities to apply for positions.


Recruitment Source                                                                Total Interviewees      Position


New Mexico Broadcasters Assn, Albuquerque, 505.881.4444            0                       A, C

MTD Radio, Ruidoso, 575.258.9922                                                         0                      A, C

New Mexico Department of Labor, Lincoln County                                 0                      A

Ruidoso Free Press, Newspaper, 575.258.9922                                  5                      A, B

Posted announcements in sales offices                                                 0                      A, B, C

NM Broadcasters Association recruitment                                              0                      A

Communication & Journalism, Univ. of New Mexico

Gregoria Cavazos

MSC03 2240, 1 University of New Mexico

Albuquerque, NM  87131


ITT Technical Institute

Waldy Salazar

5100 Masthead NE

Albuquerque, NM  87109



Mark Shilstone

PO Box 51909

Pacific grove, CA  93950


John Marshall Multi-Service Center

Timo Alvidrez

1500 Walter, SE

Albuquerque, NM  87102


University of New Mexico Office of Career Services

Mary Montano

MSC 06 3710, 1 University of New Mexico

Albuquerque, NM  87131


Collins College

Elizabeth Bakken

1140 South Priest Drive

Tempe , AZ  85281

480 446 1111

Eastern New Mexico University-Roswell

Stephanie Herrera

PO Box 6000

Roswell, NM  88202


San Juan College

Sandy Lobato

4601 College Blvd.

Farmington, NM  87402

(505) 566-3579

Albuquerque Indian Center

Antoinette Fontenelle

105 Texas SE

Albuquerque, NM  87108

(505) 268-4418

National Association of Hispanic Journalists

Anna Lopez

PO Box 226722

Washington, DC  20045

(202) 662-7145

Career Services at Western New Mexico University

1000 W. College St.

Silver City,, NM   88062


John Marshall Multi-Service Center

R. Sandler

1500 Walter SE

Albuquerque, NM  87102

(505) 848-1345

Eastern New Mexico University

Margaret Kirby

1200 W. University

Portales, NM  88130

Women’s Housing Coalition

Angie Ludi

3005 San Pedro NE

Albuquerque, NM  87110

(505) 884-8856

University of New Mexico

Leslye Ellison

Student Services Center #220

Albuquerque, NM  87131

(505) 277-2531

African American Cultural Association

Lovie McGee

PO Box 18043

Albuquerque, NM  87185-8043

(505) 299-7910

Eastern New Mexico University-KENW

Orlando Ortega

KENW-TV Station 52

Portales, NM  88130

(505) 562-2112

University of New Mexico

Richard Schaefer

C-J Building #235W

Albuquerque, NM  87131

(505) 277-9556

San Juan Basin Technical College

Tony Corona

P.O. Box 970

Cortez, CO  81321


UNM El Centro de la Raza

Veronica Mendez-Cruz

Mesa Vista Hall #1153, MSC 06 3830

1 University of New Mexico

Albuquerque, NM

(505) 277-5020

SASacco & Associates

Stacy Sacco

1201 Cannonade Ct SE

Albuquerque, NM  87123

(505) 489-2311

Community Cable Channel 27

John Ortiz

415 Tijeras NW

Albuquerque, NM  87102


LULAC National Educational Service Centers, Inc

2000 L Street, NW; Suite 610

Washington, DC ,   20036


ITT Technical Institute

Karen Hemsing

5100 Masthead St., NE

Albuquerque, NM  87109




Appendix 3


Annual EEO Public File Report

Covering the period from June 1, 2013 to May 31, 2014

Stations Comprising Station Employment Unit: KRUI, KIDX, KNMB, KWMW, KTUM

Section 3: Supplemental (non-Vacancy Specific)

Recruitment Activities Undertaken by KRUI, KIDX, KNMB, KWMW, KTUM

Description of the Activities:

Training of Management Staff:

On September 7, 2013 General Manager attended the NM Broadcasters Association professional development seminar. The seminar was held in Ruidoso, NM at Ruidoso Convention Center and covered such topics as the creating marketing budgets based on average sales; combining radio and online ads for cross promotion.  Subsequent sales meeting addressed these points and DVD materials were purchased for individual sales person education.

During annual reviews, employees are informed of anti-discriminatory behavior, confidentiality in the workplace and standards of conduct.

On-Air Announcements:

The Unit ran on-air announcements stating that the stations are equal opportunity employers and that any organization wishing to be placed on the mailing list to learn of future job vacancies can contact the stations, as well as how to do so. All the stations ran these on-air announcements on a regular basis during varied time slots throughout each station’s schedule for this reporting period.

Educational Outreach:

In November 2013, Club 59/Ruidoso Cub Scout Troop visited the Unit and met with Will Rooney, Assistant General Manager/Show Host. He gave a tour of the station and spoke about education and experience. The troop discussed the media and communications in the lives of 10 years olds. The troop was on air talking of their newly formed group.

March 2014, Youth Leadership Lincoln – Susan Kolb, On-Air Personality participated in a panel of marketing and business professionals to a group of 8th graders enrolled in a program to develop leaders. She provided the background and experience needed to get into broadcasting and the how the love and skill of music leads to various professions. The focus of the youth program was to show that leaders come in different shapes, dispositions and focuses.

March 2014, Career Fair in Alamogordo. Will Rooney, Assistant General Manager/Show Host attended the annual career fair at Oregan Elementary, speaking to students, K-5. He provided an on-air radio demonstration and allowed students to record their voices.

Job Fairs/Trade Shows

August 2013, Lea County Fair: MTD had a booth at the fair for the entire 4 days with a remote, sales people, give-aways and employment opportunities. Flyers on employment opportunities were available and recruitment efforts for a regional marketing rep were in place. Attendance for the Lea County Fair was greater than 80,000.

March 2014, Mountain Top Home & Garden Show: MTD had a booth at the show for the two days with a remote, sales people, give-aways and employment opportunities. Flyers on employment opportunities were available and recruitment efforts for a regional marketing rep were in place. Attendance for the show was approximately 1000 people.